The fact that an online presence is essential pretty much goes without saying these days and if you’re in any way serious about what your travel blog, a catchy domain name is a must.
While it is probably enough for an individual’s online presence to start and end with social networking platforms, like Facebook, Twitter, Instagram, etc, having a Facebook or Twitter account as a company or business is simply not enough. The primary point of having an online presence is to build some authority and have a channel through which prospective and current clients can reach you instantly. This is exactly why social network pages set up by companies have a URL address which links to their website and that is where the importance of a catchy domain name comes into play.
In the early days of the Internet’s boom, just before the World Wide Web firmly established itself as an essential part of our everyday lives, the importance of buying catchy domain names very quickly became apparent, with some pioneers of the so-called digital gold rush cleverly snapping up some of the catchiest domain names, some with no immediate intention to actually use them in any conventional manner. Just try and buy domains made up entirely of English dictionary words, such as the likes of “insurance”, “car”, etc, and you’ll soon realize just how much value is placed on catchy domain names. If any of these dictionary-word domains are actually available, you’ll have to fork out anything in the region of $5,000 to $20,000 and even more in some extreme but not uncommon cases.
…But Didn’t the Dot-Com Bubble Burst Already?
It is widely documented that the dot-com boom of the mid-to-late nineties attenuated as more and more internet startups went under, with the bubble eventually bursting as the digital age ushered-in the new millennium. However justified the widespread knowledge of the pre-millennium dot-com bust is, the painted picture doesn’t do justice to the entire story. This late-nineties dot-com bust was specific to internet startups whose core business was fundamentally flawed, with some very famous (and catchy) names (and their domain names) going under as quickly as they went up, but a very important period followed.
The Real Reason to Buy Catchy Domain Names
Most businesses naturally buy domains that directly correspond to their business name, with most of them simply registering a domain that matches their brick-and-mortar name, word-for-word. However, some better-informed companies and businesses, seeking to establish their online presence, take things further. Business owners and even forward-thinking entrepreneurs, initiating the process of establishing their online presence, may choose to buy catchy domain names which bear very little to absolutely no resemblance of their registered company or business name, rather proceeding to buy catchy domain names that describe the market in which they’re active. This is essentially where the real value of the World Wide Web comes into focus, exposing the late-90’s dot-com bust for exactly what it was; a derivative market of the main Internet market.
What it ultimately comes down to with the need for a catchy domain name is the possibility of partnerships with some sponsors who are known to pay high affiliate commissions and offer lucrative rewards, like those online casino platforms which offer a free no deposit bonus for you to refer your readers to.