In matters about the sales of a product or offering a service, blowing one’s trumpet may command some levels of attention. However, this attention quickly increases or subsides when someone else (clients or customers) blows the trumpet for you. You can print all the flyers and develop those rich content to captivate a first-timer, but a few negative feedback from your existing customers is all you need to become insolvent.
People don’t believe sellers or producers of a commodity as much as they believe users’ reviews of their products or services. And this is fair and reasonable because consumers would want to assume that no judge declares himself guilty in the case that he is presiding. Since you are the seller or manufacturer, you would want to use every right word and style to sell your product.
But your clients or buyers who have no direct stake in your business will give objective feedback based on how you treat them. This is the primary reason their views matter a lot to new customers. You cannot manipulate them to say what they would otherwise not want to say about your brand or product. No wonder many travellers today check for reviews about travel agencies and airlines before making any financial commitment. The same applies to several other industries and market sectors, too. Reviews have become a means to know which seller is dependable or not.
Beyond objectivity, another reason customers believe reviews from others is that it gives them a real-life Experience of how using a product feels. For instance, a woman who is not sure how a dress will look like on her can decide to read reviews from others who have bought the same dress and see how it looked on them. By this, she is not just depending on the manufacturer’s description of the product but getting a practical experience of it.
If an agent is dubious, disconnected from their clients or harsh in responding to people, he is not likely going to state all these while trying to get customers. No, he’ll present himself or herself as the friendliest, straightforward, and homely person ever. It is only through reviews by others that all these inhuman traits become apparent. So, anyone wanting to deal with a travel agent, for instance, will need this independent assessment to know what they are heading into.
Giving the seriousness of reviews to any business outfit, it calls for proactiveness on the part of business owners. They must endeavour that customers’ satisfaction is topping the list of their goals. When customers are satisfied, they won’t hesitate to drop honest reviews, which can positively affect how people patronise a good or service.
Getting a positive review and being honest is, however, inseparable. If your yes are not yes or you advertise with one thing while the thing your customers find when they buy your product is something else, you will ruin your reputation and most probably do irreparable damage to your business.